Acueiti

Intellect, Insight and Common Sense in
B2B Marketing Communication:

The B2B marketing landscape has changed.

Conventional methods of marketing are no longer as effective as they used to be.
New practices are emerging as digital and mobile technologies disrupt traditional ways of reach and engagement.

Customers are changing and so are their expectations.
They are younger. More demanding. More exact.
Their approach to making decisions is changing.
They are choosing partners over vendors, depth over width and knowledge over relationships.

Today you need to look at marketing communication differently.

This is where we come in.

At Acueiti, we bring together seasoned industry professionals: marketing communication specialists, digital pundits, content wizards and domain experts, to provide our clients B2B marketing communication solutions crafted on the bedrock of experience, knowledge, insights, understanding and common sense.

We help you connect better with your customers.
We are here to help you achieve your business goals.

How we Work:

We choose our clients very carefully.

We like to work with companies that appreciate the importance of marketing communication in building their brands and are willing to make strategic marketing investments to do so.

Before we start work, we like to set clear objectives and define the measures of success. In-fact we insist on this. We like to hold ourselves accountable for results.

We are curious. And, we are thorough.
We ask a lot of questions and do a good job at research.
We are good listeners. We like to understand our client’s perspective on things.
We also like to get a sense of the company’s values, beliefs, and culture.

We encourage the process of co-creation.
We like collaborating with clients, their teams and other partners to find solutions. Becoming a natural extension of the marketing team. We value this for its fundamental benefits of superior understanding, better buy-ins and higher rates of success.

If you find our approach interesting and would like to explore possibilities of our working together, please drop a message or call.

Our Beliefs:

We Believe: In Transparency, in Authenticity, in Simplicity, and in Common Sense.

We Believe: In ‘Soft Power’.

Soft Power comes from a company’s ethos. It’s culture, values, traditions, beliefs, and principles. Every company has them. Very few understand their power.

We Believe: In ‘Power of Emotions’.
Business people are also ‘people’. They are individuals with egos and desires. Motives and Insecurities. Empathy and Morality. People with hearts and minds, that are waiting to be convinced.

We Believe: A ‘Company Brand’ should be first remembered for what it stands for and then for what it sells.

If you would like to explore how our beliefs and approach can benefit your company, please drop a message or call.

Our Pricing:

Our services are not expensive. They are also not cheap. Our endeavour is to provide you the best value for your money. Always.

At the start of any new relationship we look at the objectives, the scope of work, the time available, and the resources required to meet the objectives in time.

Our remuneration is primarily driven by these parameters and how the client would like to engage our services.

 

Objectives and Scope of Work:

  • What are we trying to accomplish?
  • How complex is the challenge?
  • How will it impact the business?
  • How will we measure success?

 

Resources and Time Required:

  • Which resources would be deployed and for how long would each be engaged?
  • Which of these would be a ‘one-time’ deployment and which would be required on a continuing basis?
  • What is the duration of the project?

Usually, we take projects where fees are equal to, or upwards of ₹ 2 Lakhs for an engagement of 6 weeks or less.

Sometimes the relationships may need to be structured in phases to accomplish specific objectives within a defined period of time. In our experience each phase usually lasts between 3 – 9 months and often represents an investment in the range of ₹ 6 Lakhs – ₹ 24 lakhs.

If you are seeking a team that can add value to your company’s marketing effort, please drop a message or call.