Acueiti

If Knowledge is Power,
Wisdom is a Super Power:

As mentioned earlier, we are a group of seasoned industry professionals: marketing communication specialists, digital pundits, content wizards and domain experts.

We bring insight, intelligence, intuition, understanding, and experience to help you achieve your goals. We bring wisdom.

Come meet the team.

Ashish Upadhyaya

Ashish Upadhyaya

Founder and CEO
Ashish Upadhyaya

Ashish Upadhyaya

Founder and CEO

A seasoned marketing communication professional with close to 30 years’ experience in conceptualizing, developing and driving marketing communication strategies that deliver results.

With rich exposure across categories, clients, markets and agencies, AU as he is known to colleagues, brings his experience and expertise to devising holistic marketing communication solutions across multiple media channels including digital, broadcast, print, events & activations, OOH, and branded environments.

As an avid observer of human behaviour, popular culture, societal trends, and marketplace dynamics; he believes in the power of emotions and storytelling in the development of evocative and effective communication solutions.

Over the years AU has contributed to the development of successful branding and marketing communication campaigns across diverse categories such as Automotive, Engineering, Polymers & Plastics, Pharmaceuticals, IT & Telecom, FMCG, Retail – Fashion & Lifestyle, Real Estate, Consumer Durables, Education, Travel & Tourism and Financial Services.

Major Clients / Brands handled: Mercedes Benz, Eicher Volvo, Bajaj Auto, Minda Corp. Philips, Huntsman (Araldite), Total Lubricants, Lohia Corp, Kasta Pipes, JK Cement, Organon, Mentor Graphics, Nokia, Microsoft, Satyam, Tata Indicom, Tata Trusts, Star Plus, Big Magic, Zee, Patrika, Dainik Bhaskar, Web Dunia, DLF Retail, Navneet Stationary, Kriti Cooking Oil among others.

Dheeraj Kunzru

Dheeraj Kunzru

Creative Head - Copy
Dheeraj Kunzru

Dheeraj Kunzru

Creative Head - Copy

With close to 3 decades of being a ‘Creative’ practitioner, Dheeraj is a veteran in advertising & marketing ideation and execution.

Choosing to follow his passion, Dheeraj joined advertising as a copywriter after completing his MBA. In his career so far, Dheeraj has created impactful and successful advertising campaigns while working for some of the leading advertising agencies in India & abroad, produced & directed ad films and created Tobacco Control communication for the World Lung Foundation. He has also acted in TVCs and Music Videos.

Dheeraj has earned his stripes delivering effective advertising & 360° marketing communication solutions for clients such as, Philips Lighting, Yamaha Motorbikes, Mitsubishi Motors, Hero Motors, Escorts JCB, JK Cement, JK Wall Putty, Samsung Mobiles, Aircel, Panasonic, LG Televisions and Air Conditioners, Star Sports, Amar Ujala Newspapers, Dabur, Baidyanath, Taj Hotels, Sofitel Hotels, Tata Trusts, HLFPPT, NACO, Ministry of Health, GOI, Ministry of Shipping – GOI, Ministry of Justice – GOI, and Nando’s, Middle East amongst others. Dheeraj believes that his best is yet to come.

An avid reader of both fiction as well as non-fiction, Dheeraj is a foodie and a connoisseur of old Hindi songs.

Bimal Panda

Bimal Panda

Creative Head - Art
Bimal Panda

Bimal Panda

Creative Head - Art

An Economics (Honours) graduate with a B.F.A from the prestigious Sir JJ Institute of Applied Art – Mumbai; Bimal, is a complete ‘Art Professional’ and an expert of close to 30 years standing in the commercial art business. He is as at ease discussing economic policy and business strategy, as he is when explaining the impact fonts and colours have on shaping perceptions and decision making.

A down-to-earth and rooted ‘Art’ professional, Bimal brings his deep understanding of human behaviour to his craft. He has worked with leading advertising agencies where he has been instrumental in creating award winning and impactful communication solutions for some of the leading brands of our times.

Hewlett Packard, Compaq, Whirlpool, Honda, Panasonic, Casio, Mahindra Tractors, IndiaMart, JK Laxmi Cement, Godfrey Philips, Radisson Hotels, Digjam Suitings, Getit Yellow Pages, Dainik Jagran, Radio Mantra, Grohe, Bajaj Capital, Kerela Tourism, Himachal Tourism, Kohinoor Basmati, Dabur, WIMCO, Dawat Basmati and Indo Asian are just some of the brands whose success he has contributed to.

Amit Sakunia

Amit Sakunia

Domain Expert - Digital Presence and Web Design
Amit Sakunia

Amit Sakunia

Domain Expert - Digital Presence and Web Design

With a B.Sc in Computer Science and an MBA in Marketing & Advertising, Amit has been crafting beautiful and engaging online experiences since 1997.

He can be counted as one amongst the small group of pioneering Indian web developers – the passionate people who ventured into web designing at a time when VSNL was the only ISP, net speeds were measured in kbps, and access prices were a few hundred rupees an hour.

Amit has grown with the progress of the internet, and throughout this journey has been up-to-the-minute with the latest technologies and trends. Little wonder that he continues to deliver web design and development projects for his multifarious clients both in India and abroad. Over the years, web solutions designed by him have won numerous international awards such as D&AD, Reddot, New Media Award, and the ADDY. He has provided corporate web design, e-commerce, custom programming and complete content management systems for businesses across the USA and India.

His project list is long. Some of the recent clients who have benefitted from his digital expertise include – PNB Housing Finance, Taulia Inc, Centric Software, SkillNet, The Digital Fork, Social Native, and Top N Town.

Arvind Sharma

Arvind Sharma

Director Operations
Arvind Sharma

Arvind Sharma

Director Operations

With a B.Sc and an MBA in Marketing and Finance, Arvind is an accomplished Advertising and Communication professional who has built his expertise serving both the government and the private sector in various capacities. With over 3 decades of professional experience, his last stint was in a leadership role with the top advertising agency of Rajasthan.

Arvind is a well-rounded communication professional with a unique ability to understand a marketing communication challenge and offer realistic as well as holistic solutions, that work in the marketplace. Over the years multiple clients from across varied segments – Industrial, Education, Services, FMCG, Entertainment, Retail, and Government – have benefited from his expertise and advice.

Arvind’s ‘customer first’ approach ensures that messaging and media selections are based on consumer behaviour and insight. This results in 360-degree solutions which are media efficient, cost-effective, and which deliver the desired results.

A people’s person to the core, Arvind has excellent media and vendor relations across geographies.

P C Joshi

P C Joshi

Domain Expert - Polymers and Plastics
P C Joshi

P C Joshi

Domain Expert - Polymers and Plastics

A Chemical Engineer from Roorkee Engineering College (Now an IIT) P C Joshi has close to 40 years of experience in the chemical process plant and plastic machinery business with leading global companies.

For over 22 years PC, as he is affectionately called, has held Director level positions with Nissei ASB – India and Lohia Corp Limited respectively. For the past 2 years he has been guiding PACE (PET Packaging Association for Clean Environment) as its Secretary General. He started his career with Larsen & Tubro and has also worked with Tata Klocker.

PC has extensive international experience in Technology Branding & Marketing, Technology Sourcing & Transfer, Project Sales, EPC Contracts, Project Financing, and Consortium Formation.

During his career, he has worked closely with raw material suppliers, machinery manufacturers, brand owners, processors and end users across The USA, UK, Germany, France, Italy, Japan, Canada, Mexico, Africa, South East Asia, and the Middle East.

He brings his considerable knowledge, experience and insights to the development of marketing communication strategies for clients operating in the plastics and polymer domains.

Ashish Sharma

Ashish Sharma

Domain Expert - Tourism, Travel and Hospitality
Ashish Sharma

Ashish Sharma

Domain Expert - Tourism, Travel and Hospitality

An accomplished and well-rounded tourism industry professional with over three decades of experience in all aspects of travel, tourism and hospitality; Ashish brings his in-depth knowledge and intuitive insights to designing innovative and incisive strategies for marketing foreign destinations in the Indian market.

Born in the lake city of Udaipur, carving a career in tourism came naturally. Widely travelled within India and around the world, Ashish has hands on experience in all aspects of tourism management, be it marketing, sales, promotions or public relations.

His belief that ‘God is in the detail’ has stood him in good stead in anticipating challenges many a times and has earned him laurels on numerous occasions.

He has been a pioneer in introducing the representation model for countries and regions to promote tourism from India and has successfully represented the Saxony Tourism Board – Germany, Poland Tourism Board, The European Quartet (Association of Poland, Czech, Hungary & Slovakia Tourism Boards), The Jordan Tourism Board, The Zagreb Tourism Board – Croatia and Papua New Guinea.

Sambit Burman

Sambit Burman

Consultant - Communication Strategy
Sambit Burman

Sambit Burman

Consultant - Communication Strategy

A passionate communication professional with close to 25 years’ experience in conceptualizing, developing and driving result oriented marketing communication strategies.

In his illustrious career, Sambit has gained rich and varied experience having grown with leading advertising agencies such as Everest Brand Solutions, Draft FCB – Ulka, JWT, and Dentsu. He has held leadership positions in both JWT and Dentsu where he was responsible for guiding the communication strategies of prestigious brands such as Maruti Suzuki, Canon, Monster, and Hero Honda.

Other brands he has contributed to during his career include Honda Cars, Compaq – Presario PCs, Hewlett Packard, HCL Infosystems, GE-Money, National Panasonic, , ITC – John Players, Bausch & Lomb, Dabur, JK Shakti Cement, Pan Parag, Rotomac Pens, GlaxoSmithKline – Iodex, and Educomp. He has also managed campaigns for UNICEF, Election Commission of India, UNDP and UIDAI.

A Commerce graduate from Delhi University, Sambit completed his MBA from Pune specializing in Marketing. He holds Google Certifications in Search and Display Advertising along with a Boston University certification in Strategic Social Media.

A voracious reader, Sambit loves to participate in quiz competitions to maintain his edge. He also runs half marathons from time to time.

UnCommonSense Films

UnCommonSense Films

Domain Experts - Films and Digital Content
UnCommonSense Films

UnCommonSense Films

Domain Experts - Films and Digital Content

Established in 2010, with the sole aim of crafting compelling brand stories for the digital era, UnCommonSense Films has in a short time created a distinctive position for themselves by delivering memorable and path breaking content that includes; Corporate Films, Brand Films, Documentaries, Training Films, Case Studies, Web Series, TV Series, Explainer Videos, Animations, Motion Graphics, and many more.

Led by Ashutosh Joshi; an advertising and marketing communication professional with a thing for films; the team at UnCommonSense Films comprises of a bunch of intense, excitable, energetic and passionate film technicians. This team brings vision, artistry and the relevant nuance to make truly effective and memorable films.

Dedicated to creating genuine content, they strive for perfection in every film they make. The UnCommonSense Films portfolio is a testament to this. The prestigious international and national brands they have worked for includes Apple, Google, Guggenheim Lab, Marks & Spencer’s, UNICEF, PVR Cinemas, Coca Cola, Dupont, Times Internet, Sony India, BMW India, and WWF to name a few.