Acueiti

If Knowledge is Power,
Wisdom is a Super Power:

As mentioned earlier, we are a group of seasoned industry professionals: marketing communication specialists, digital pundits, content wizards and domain experts.

We bring insight, intelligence, intuition, understanding, and experience to help you achieve your goals. We bring wisdom.

Come meet the team.

Ashish Upadhyaya

Ashish Upadhyaya

Founder and CEO
Ashish Upadhyaya

Ashish Upadhyaya

Founder and CEO

A seasoned marketing communication professional with close to 30 years’ experience in conceptualizing, developing and driving marketing communication strategies that deliver results.

With rich exposure across categories, clients, markets and agencies, AU as he is known to colleagues, brings his experience and expertise to devising holistic marketing communication solutions across multiple media channels including digital, broadcast, print, events & activations, OOH, and branded environments.

As an avid observer of human behaviour, popular culture, societal trends, and marketplace dynamics; he believes in the power of emotions and storytelling in the development of evocative and effective communication solutions.

Over the years AU has contributed to the development of successful branding and marketing communication campaigns across diverse categories such as Automotive, Engineering, Polymers & Plastics, Pharmaceuticals, IT & Telecom, FMCG, Retail – Fashion & Lifestyle, Real Estate, Consumer Durables, Education, Travel & Tourism and Financial Services.

Major Clients / Brands handled: Mercedes Benz, Eicher Volvo, Bajaj Auto, Minda Corp. Philips, Huntsman (Araldite), Total Lubricants, Lohia Corp, Kasta Pipes, JK Cement, Organon, Mentor Graphics, Nokia, Microsoft, Satyam, Tata Indicom, Tata Trusts, Star Plus, Big Magic, Zee, Patrika, Dainik Bhaskar, Web Dunia, DLF Retail, Navneet Stationary, Kriti Cooking Oil among others.

Dheeraj Kunzru

Dheeraj Kunzru

Creative Head - Copy
Dheeraj Kunzru

Dheeraj Kunzru

Creative Head - Copy

With close to 3 decades of being a ‘Creative’ practitioner, Dheeraj is a veteran in advertising & marketing ideation and execution.

Choosing to follow his passion, Dheeraj joined advertising as a copywriter after completing his MBA. In his career so far, Dheeraj has created impactful and successful advertising campaigns while working for some of the leading advertising agencies in India & abroad, produced & directed ad films and created Tobacco Control communication for the World Lung Foundation. He has also acted in TVCs and Music Videos.

Dheeraj has earned his stripes delivering effective advertising & 360° marketing communication solutions for clients such as, Philips Lighting, Yamaha Motorbikes, Mitsubishi Motors, Hero Motors, Escorts JCB, JK Cement, JK Wall Putty, Samsung Mobiles, Aircel, Panasonic, LG Televisions and Air Conditioners, Star Sports, Amar Ujala Newspapers, Dabur, Baidyanath, Taj Hotels, Sofitel Hotels, Tata Trusts, HLFPPT, NACO, Ministry of Health, GOI, Ministry of Shipping – GOI, Ministry of Justice – GOI, and Nando’s, Middle East amongst others. Dheeraj believes that his best is yet to come.

An avid reader of both fiction as well as non-fiction, Dheeraj is a foodie and a connoisseur of old Hindi songs.

Praveen Varma

Praveen Varma

Creative Head - Art
Praveen Varma

Praveen Varma

Creative Head - Art

With a Bachelor’s degree in Fine Arts from the New Delhi College of Art, Praveen is an accomplished communication professional who has built his expertise in serving clients across categories. With close to 2 decades of professional experience, Praveen has won recognition and awards for his high-impact designs for clients like Airtel, Canon, Indian Oil, and MTNL, to name a few.

Praveen’s strength is his experience and ability to understand a marketing communication challenge and offer realistic as well as holistic graphic solutions that work in the marketplace. Over the years multiple clients from across varied segments – Industrial, Education, Services, FMCG, Entertainment, Retail, and Government – have benefited from his expertise and advice.

Praveen’s ‘customer first’ approach ensures that design and messaging solutions are based on consumer behaviour and insight, resulting in solutions which are media efficient, cost-effective, and which deliver the desired results.

Amit Sakunia

Amit Sakunia

Domain Expert - Digital Presence and Web Design
Amit Sakunia

Amit Sakunia

Domain Expert - Digital Presence and Web Design

With a B.Sc in Computer Science and an MBA in Marketing & Advertising, Amit has been crafting beautiful and engaging online experiences since 1997.

He can be counted as one amongst the small group of pioneering Indian web developers – the passionate people who ventured into web designing at a time when VSNL was the only ISP, net speeds were measured in kbps, and access prices were a few hundred rupees an hour.

Amit has grown with the progress of the internet, and throughout this journey has been up-to-the-minute with the latest technologies and trends. Little wonder that he continues to deliver web design and development projects for his multifarious clients both in India and abroad. Over the years, web solutions designed by him have won numerous international awards such as D&AD, Reddot, New Media Award, and the ADDY. He has provided corporate web design, e-commerce, custom programming and complete content management systems for businesses across the USA and India.

His project list is long. Some of the recent clients who have benefitted from his digital expertise include – PNB Housing Finance, Taulia Inc, Centric Software, SkillNet, The Digital Fork, Social Native, and Top N Town.

Arvind Sharma

Arvind Sharma

Director Operations
Arvind Sharma

Arvind Sharma

Director Operations

With a B.Sc and an MBA in Marketing and Finance, Arvind is an accomplished Advertising and Communication professional who has built his expertise serving both the government and the private sector in various capacities. With over 3 decades of professional experience, his last stint was in a leadership role with the top advertising agency of Rajasthan.

Arvind is a well-rounded communication professional with a unique ability to understand a marketing communication challenge and offer realistic as well as holistic solutions, that work in the marketplace. Over the years multiple clients from across varied segments – Industrial, Education, Services, FMCG, Entertainment, Retail, and Government – have benefited from his expertise and advice.

Arvind’s ‘customer first’ approach ensures that messaging and media selections are based on consumer behaviour and insight. This results in 360-degree solutions which are media efficient, cost-effective, and which deliver the desired results.

A people’s person to the core, Arvind has excellent media and vendor relations across geographies.

P C Joshi

P C Joshi

Domain Expert - Polymers and Plastics
P C Joshi

P C Joshi

Domain Expert - Polymers and Plastics

A Chemical Engineer from Roorkee Engineering College (Now an IIT) P C Joshi has close to 40 years of experience in the chemical process plant and plastic machinery business with leading global companies.

For over 22 years PC, as he is affectionately called, has held Director level positions with Nissei ASB – India and Lohia Corp Limited respectively. For the past 2 years he has been guiding PACE (PET Packaging Association for Clean Environment) as its Secretary General. He started his career with Larsen & Tubro and has also worked with Tata Klocker.

PC has extensive international experience in Technology Branding & Marketing, Technology Sourcing & Transfer, Project Sales, EPC Contracts, Project Financing, and Consortium Formation.

During his career, he has worked closely with raw material suppliers, machinery manufacturers, brand owners, processors and end users across The USA, UK, Germany, France, Italy, Japan, Canada, Mexico, Africa, South East Asia, and the Middle East.

He brings his considerable knowledge, experience and insights to the development of marketing communication strategies for clients operating in the plastics and polymer domains.