A seasoned marketing communication professional with over 30 years’ experience in conceptualizing, developing and driving marketing communication strategies that deliver results.
With rich exposure across categories, clients, markets and agencies, AU as he is known to colleagues, brings his experience and expertise to devising holistic marketing communication solutions across multiple media channels including digital, broadcast, print, events & activations, OOH, and branded environments.
As an avid observer of human behaviour, popular culture, societal trends, and marketplace dynamics; he believes in the power of emotions and storytelling in the development of evocative and effective communication solutions.
Over the years AU has contributed to the development of successful branding and marketing communication campaigns across diverse categories such as Automotive, Engineering, Polymers & Plastics, Pharmaceuticals, IT & Telecom, FMCG, Retail – Fashion & Lifestyle, Real Estate, Consumer Durables, Education, Travel & Tourism and Financial Services.
Major Clients / Brands handled: Mercedes Benz, Eicher Volvo, Bajaj Auto, Minda Corp. Philips, Huntsman (Araldite), Total Lubricants, Lohia Corp, Kasta Pipes, JK Cement, Organon, Mentor Graphics, Nokia, Microsoft, Satyam, Tata Indicom, Tata Trusts, Star Plus, Big Magic, Zee, Patrika, Dainik Bhaskar, Web Dunia, DLF Retail, Navneet Stationary, Kriti Cooking Oil among others.
