With close to 3 decades of being a ‘Creative’ practitioner, Dheeraj is a veteran in advertising & marketing ideation and execution.
Choosing to follow his passion, Dheeraj joined advertising as a copywriter after completing his MBA. In his career so far, Dheeraj has created impactful and successful advertising campaigns while working for some of the leading advertising agencies in India & abroad, produced & directed ad films and created Tobacco Control communication for the World Lung Foundation. He has also acted in TVCs and Music Videos.
Dheeraj has earned his stripes delivering effective advertising & 360° marketing communication solutions for clients such as, Philips Lighting, Yamaha Motorbikes, Mitsubishi Motors, Hero Motors, Escorts JCB, JK Cement, JK Wall Putty, Samsung Mobiles, Aircel, Panasonic, LG Televisions and Air Conditioners, Star Sports, Amar Ujala Newspapers, Dabur, Baidyanath, Taj Hotels, Sofitel Hotels, Tata Trusts, HLFPPT, NACO, Ministry of Health, GOI, Ministry of Shipping – GOI, Ministry of Justice – GOI, and Nando’s, Middle East amongst others. Dheeraj believes that his best is yet to come.
An avid reader of both fiction as well as non-fiction, Dheeraj is a foodie and a connoisseur of old Hindi songs.