Vidhu Sagar is a senior professional with more than 30 years of experience across the diverse disciplines of digital, media planning & buying, advertising and marketing. An Economics graduate and an MBA, Sagar has previously held leadership roles as Managing Director India, Entravision MediaDonuts; National Media Director, Mullen Lowe India; Managing Partner GTB (WPP’s integrated agency for Ford Motors); EVP, Carat Media (Dentsu Group) and GM at FCB-Ulka (IPG); among others.
Vidhu has a unique professional background having led businesses across both digital as well as offline media. Through his career he has managed profit centre and country head responsibilities for multiple MNC ad networks. He’s also led brand strategy and media solution teams for a variety of clients, including international brands such as BMW, General Motors, Ford, British Airways, Bausch & Lomb, Tropicana, MasterCard, Reebok, Bose, as well as prominent Indian players such as ITC, Dabur, Hero, HCL, NIIT and Muthoot Group, etc. His deep understanding of the Indian media landscape and rich experience across multiple disciplines is unmatched and invaluable.